{"id":303,"date":"2022-03-10T09:22:42","date_gmt":"2022-03-10T14:22:42","guid":{"rendered":"https:\/\/oime.com.ec\/wordpress\/?p=303"},"modified":"2022-06-16T16:19:54","modified_gmt":"2022-06-16T21:19:54","slug":"desinformacion-y-covid-19-entre-millennials-ecuatorianos-del-consumo-de-memes-a-propuestas-informativas-de-humor","status":"publish","type":"post","link":"https:\/\/www.oime.com.ec\/?p=303","title":{"rendered":"Del Consumo de Memes a Propuestas Informativas de Humor"},"content":{"rendered":"\t\t
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Resumen<\/h5>

Este art\u00edculo registra los resultados de una investigaci\u00f3n cualitativa con un objetivo te\u00f3rico \u2013 pr\u00e1ctico: Analizar el consumo de memes sobre la pandemia de la Covid-19 entre la generaci\u00f3n de \u201cnativos digitales\u201d del Ecuador, ubicando las caracter\u00edsticas informativas o desinformativas de los mismos, para, a partir de all\u00ed, dise\u00f1ar un proyecto multimedia de humor en el que se propongan formatos diversos que alrededor de una narraci\u00f3n transmedia combatan la desinformaci\u00f3n. La primera parte de ese prop\u00f3sito se cumpli\u00f3 en ocho memes de seis cuentas de Facebook: El Uninverso, El Mercioco, El Mercio, Ecuawave, Memes Ecuador y Ratas, ratones y memeros, las cuales fueron escogidas por el n\u00famero de seguidores y por la interacci\u00f3n generada con la audiencia millennial. La apuesta metodol\u00f3gica fue una etnograf\u00eda virtual que parti\u00f3 con una observaci\u00f3n del consumo de contenidos humor\u00edsticos, que implic\u00f3 tres niveles de an\u00e1lisis a los memes. Adem\u00e1s, se realizaron nueve entrevistas en profundidad y una parte de ellas se utiliz\u00f3 como fuentes para la producci\u00f3n de tres formatos period\u00edsticos transmedia: un reportaje multimedia, un podcast y un meme sobre las vacunas, que dan cuenta de que alrededor del humor s\u00ed se puede informar, convirti\u00e9ndose en un instrumento educomunicacional para la lucha contra la desinformaci\u00f3n.<\/p>

Palabras claves:<\/strong> Pandemia, Facebook, transmedialidad, j\u00f3venes, humor<\/p>

Abstract<\/h5>

This article records the results of a qualitative research with a theoretical – practical objective: To analyze the consumption of memes about the Covid-19 pandemic among the generation of \u00abdigital natives\u00bb of Ecuador, locating their informative or misinformative characteristics and, from there, design a humorous multimedia project in which various formats propose to combat misinformation through a transmedia narrative. The first part of that purpose was fulfilled with the analysis of eight memes from six Ecuadorian Facebook accounts: El Uninverso, El Mercioco, El Mercio, Ecuawave, Memes Ecuador and Ratas, Ratones y Memeros, which were chosen by the number of followers and by the millennial audience interaction generated. In the other hand, the methodological part of the paper consisted of a virtual ethnography that started with an observation of the consumption of humorous content, which involved three levels of analysis of memes. In addition, nine in-depth interviews were carried out and a part of them were used as sources for the production of three transmedia journalistic formats: a multimedia report, a podcast and a meme about vaccines, which shows that humor can be used to inform, becoming in this way into a powerful educommunicational instrument in the combat against misinformation.<\/p>

Keywords<\/strong>: Pandemic, Facebook, humor, transmediality, young audiences<\/p>

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Descarga la investigaci\u00f3n completa aqu\u00ed<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mar\u00eda Dom\u00e9nica Rivadeneyra Arboleda<\/strong>: drivadeneyra@estud.usfq.edu.ec<\/a><\/p>

Pamela Johana Cruz P\u00e1ez: <\/strong>pjcruz@asig.com.ec<\/a><\/p>

Universidad San Francisco de Quito<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Resumen Este art\u00edculo registra los resultados de una investigaci\u00f3n cualitativa con un objetivo te\u00f3rico \u2013 pr\u00e1ctico: Analizar el consumo de memes sobre la pandemia de<\/p>\n","protected":false},"author":1,"featured_media":556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicaciones","three-columns"],"_links":{"self":[{"href":"https:\/\/www.oime.com.ec\/index.php?rest_route=\/wp\/v2\/posts\/303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oime.com.ec\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oime.com.ec\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oime.com.ec\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oime.com.ec\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=303"}],"version-history":[{"count":25,"href":"https:\/\/www.oime.com.ec\/index.php?rest_route=\/wp\/v2\/posts\/303\/revisions"}],"predecessor-version":[{"id":682,"href":"https:\/\/www.oime.com.ec\/index.php?rest_route=\/wp\/v2\/posts\/303\/revisions\/682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oime.com.ec\/index.php?rest_route=\/wp\/v2\/media\/556"}],"wp:attachment":[{"href":"https:\/\/www.oime.com.ec\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oime.com.ec\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oime.com.ec\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}